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Premier Events
Premier Events. Full-service event agency since 2009, with every brand under one roof.

Exhibition stand build at CBS Arena

A curved pink archway entrance. Three illuminated mirror displays. A bespoke reception counter.

Premier Woodshop designed and built a 4m x 4m custom exhibition stand for a beauty brand at Coventry Building Society Arena in October 2026.

The Brief

Client: APR Co., LTD (medicube)
Venue: Coventry Building Society Arena
Date: October 2026

The stand footprint measured 4m x 4m. The fabrication included a curved architectural entrance, a reception counter with integrated lighting and product displays, three large mirrored alcoves with neon framing, wall sections and coordinated flooring.

All elements were spray-finished to specified Pantone colours. Installation took place in October 2026, with one year of storage arranged following the event.
What goes into building a brand activation?

Curved entrance and wall sections

The centrepiece was a curved pink archway entrance, spray-finished to Pantone 700C. Angled edging was fitted to the raised platform for ease of access to the stand, and neon lighting was integrated along the arch edges.

Three wall sections formed the back and sides. The rear section measured 4m wide built with offset panels and mirrors, spray-finished to two Pantone colours. The side sections measured 3m wide x 300mm deep, finished in coordinated shades. The rear wall featured three large arched mirror openings, each framed with pink neon tubing, and a white neon logo. Vinyl stripes were applied to the side wall surface.

Reception counter and displays

The reception counter measured 3800mm in length with a curved corner. White LED lighting was installed under the top surface, and a raised display plinth sat on top with white LED lights and product glorifiers.

A separate product display step unit in white spray finish sat on the larger counter section. The front was finished with a vinyl logo.

Flooring and finishing

The floor was laid in sections measuring 2m x 1m, including a curved corner piece to match the archway. A sub-floor with pads and blocks provided a level base. The floor was covered with thick pink carpet and underlay, edged with a strip spray-painted in a contrasting pink shade.

White LED lighting was installed under the floor edges. A digital signage package was connected to display content. Power was distributed and exhibition lighting was connected. Product glorifiers and display surfaces were positioned across the counter and step unit.

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experience

Years of experience across events, exhibitions and retail. We know what works on site because we've been on site.

what we do

Brand activations, exhibition stands, stage sets, retail builds and fabrication services.Here's the full list.

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